"Ebook Library" Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding By Joseph H. Hancock PDF
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“You’re never too old, too wacky, too wild, to pick up a book and read to a child.” –Dr. Seuss
Synopsis
Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium a...
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