"Free ebooks" The User's Journey: Storymapping Products That People Love By Donna Lichaw PDF
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“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” –Haruki Murakami
Synopsis
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
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